Plain English Summary
We collect minimal personal data, never sell it, and only use it to deliver your purchase and improve your experience. You have full rights over your data under GDPR and Nigerian data protection law. Read on for the full details.
1. Who We Are
This Privacy Policy applies to The Practical Guides Store, operating at thepracticalguides.com ("we", "us", "our"). We publish and sell digital information products.
For any privacy-related queries or requests, please contact us at: support@thepracticalguides.com
2. What Personal Data We Collect
We collect the minimum personal data necessary to operate our website and deliver our products.
Data You Provide Voluntarily
- Name and email address — when you sign up for our email list, download a lead magnet, or make a purchase.
- Any information you include when you contact us via email.
Data Collected Automatically
- Browser and device information — browser type, operating system, screen size.
- Usage data — pages visited, time on site, referring URL, clicks.
- IP address — collected automatically when you visit our site.
- Cookie data — see Section 6 (Cookies) below.
Data We Do NOT Collect
- Payment card details or bank account information — all payments are processed entirely by Selar and we never see or store your payment data.
- Sensitive personal data (health, ethnicity, religion, etc.).
3. How We Use Your Personal Data
We use your data only for the purposes listed below. For each purpose, we identify the lawful basis under GDPR Article 6.
- To fulfil your purchase and deliver digital products — Lawful basis: Performance of a contract (Art. 6(1)(b)).
- To send you email communications you have opted into — newsletters, product updates, and promotional content. Lawful basis: Consent (Art. 6(1)(a)). You may withdraw consent at any time by clicking "Unsubscribe" in any email.
- To analyse website traffic and improve our content — Lawful basis: Legitimate interests (Art. 6(1)(f)).
- To retarget website visitors with relevant advertising (via Facebook Pixel) — Lawful basis: Consent (Art. 6(1)(a)), obtained via our cookie banner.
- To respond to your enquiries and support requests — Lawful basis: Legitimate interests (Art. 6(1)(f)).
- To comply with applicable legal obligations — Lawful basis: Legal obligation (Art. 6(1)(c)).
4. Third-Party Services & Data Sharing
We do not sell, rent, or trade your personal data. We share data only with the following third-party service providers where strictly necessary:
- Selar (selar.co) — Our payment and digital product delivery platform. When you purchase a product, you transact directly with Selar. Their privacy policy governs data collected during checkout. We recommend reviewing Selar's Privacy Policy.
- Meta Platforms (Facebook / Instagram) — We use the Facebook Pixel to measure advertising effectiveness and serve relevant ads to people who have visited our site. See Meta's Privacy Policy. You can opt out via your Facebook Ad Preferences.
- Email marketing platform — We use an email service provider to send communications to subscribers. Your name and email are stored on their servers. We will update this policy with the provider name as applicable.
- Website hosting provider — Our hosting provider may process your IP address as part of operating our website.
We require all third parties to handle your data securely and in compliance with applicable law.
5. International Data Transfers
We are based in Nigeria and primarily serve customers globally, including in the European Economic Area (EEA). Some of our third-party service providers (including Meta) are based in the United States and other countries outside the EEA.
Where personal data is transferred outside the EEA, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission. You may request details by contacting us at support@thepracticalguides.com.
6. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device.
Types of Cookies We Use
- Strictly Necessary Cookies — Required for the website to function. These cannot be disabled. No consent required.
- Analytics Cookies — Help us understand how visitors interact with our site. Used to improve our content.
- Marketing / Targeting Cookies — The Facebook Pixel sets cookies to track user behaviour and serve targeted advertising. These are only activated with your consent.
You can manage or withdraw cookie consent at any time via your browser settings or our cookie banner. For more information, visit allaboutcookies.org.
7. How Long We Keep Your Data
- Email subscribers — Retained for as long as you remain subscribed. You may unsubscribe at any time.
- Purchase-related data — Retained for up to 7 years to comply with financial record-keeping requirements.
- Website analytics data — Retained for up to 26 months, then anonymised or deleted.
- Support correspondence — Retained for up to 3 years, then deleted.
8. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with equivalent data protection laws, you have the following rights:
Right of AccessRequest a copy of the personal data we hold about you.
Right to RectificationAsk us to correct inaccurate or incomplete data.
Right to ErasureRequest deletion of your personal data ("right to be forgotten").
Right to Restrict ProcessingAsk us to limit how we use your data in certain circumstances.
Right to Data PortabilityReceive your data in a structured, machine-readable format.
Right to ObjectObject to processing based on legitimate interests or for direct marketing.
Right to Withdraw ConsentWhere processing is based on consent, withdraw it at any time.
Right to Lodge a ComplaintComplain to your local data protection authority if unsatisfied.
To exercise any of these rights, contact us at support@thepracticalguides.com. We will respond within 30 days.
You may also lodge a complaint with the Nigeria Data Protection Commission (NDPC), or if you are in the EU, your local Data Protection Authority.
9. Nigeria Data Protection Act (NDPA) Compliance
As a business based in Nigeria, we comply with the Nigeria Data Protection Act 2023 (NDPA) and the Nigeria Data Protection Regulation (NDPR). We process your personal data lawfully, fairly, and transparently, and only collect data that is adequate, relevant, and limited to what is necessary.
10. Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.
11. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include secure HTTPS connections, restricted access to personal data, and using reputable third-party providers with their own security standards. However, no method of transmission over the internet is 100% secure.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.